Aurum unites life energy and artful living to nurture wellness through collaborative resonance.
We strongly upholds the value of authenticity and uniqueness through multi-sensory experiences. We encourage individuals to reform and unite in wholeness. This journey encourages the exploration of intuition, connects with inner wisdom, and deepens confidence in expressions for manifesting life with a positive attitude and value.
We are deeply committed to a holistic approach to well-being by recognising the interconnectedness of the mind, body and soul, while focusing on the indispensable relationship between art, wellness, and lifestyle as the core of our philosophy. The nurturing of each component is essential for individuals to lead fulfilling and meaningful lives.
Our Elements
A - Authenticity
We respect the intrinsic nature of each individual as our VALUE
U - Uniqueness
We value the distinct identity of everyone as our BELIEF
R - Reform
We cultivate the novel culture of inherited values as our MISSION
U - Unity
We foster the holistic well-being of every individual as our GOAL
M - Manifestation
We promote a lifestyle of positivity and gratitude as our CULTURE
TARGET
Aurum is designed for any individual and business who wants to grow and maximize their potential through creative thinking, cultural sharing and multi-sensory experiences.
We assist individuals and business to explore their potential through different activities and platforms we provide.
Through workshops, events and experiences, participants will grow at a personal and professional level whilst uncovering opportunities for new collaboration and business developments.
Aurum’s mission is to spread awareness on the benefit of living a more positive and liberative lifestyle evolving into the appreciation of a new concept of wellbeing.
Wellbeing should be perceived as a sustainable strategy between individuals and the world where they live in on a personal and business level.
Unplug from the regular routine and allow time and space for personal growth and self-exploration.
A more personal satisfaction will bring better results also on a business level creating the bases for an Economics of Happiness.
MISSION
VISION
To become the leading international organization promoting the new culture of art and wellbeing.
梁啟明先生 ｜ Mr. Leung Kai-ming
香港油尖區文化藝術協會主席
Chairman, Hong Kong Yau Ma Tei and Tsim Sha Tsui Culture and Arts Association
BRAND ADVISOR
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藝術之道
要達到一種境界,不論修行時日多少,都須有真性情與悟性, 對物象的感悟理解可決定藝術境界的高低。藝術家抱樸含真, 沉靜如水,憑着這份心境與雅量,才能體悟藝術生活的諧趣。
藝術是人生真善美的匯聚,反映對生命情意的一種闡釋,透過不斷追求完美和卓越,人生會因藝術而豐盛。畫家用色彩和水一般的藝術語言,使我們緊張而忙碌的生活得到抒緩和寧靜,撫慰我們的心靈,增添生活美感和情趣。若將志趣放在藝術生活上,那種快感是無窮無盡的,大家欣賞藝術作品時,自會感受到一種清新逸氣,淡定從容而遠於俗。
每個人都有一顆與生俱來的初心,這顆初心就是對藝術嚮往的文心,宿心。也許它一直都被塵封或被生活上的各種事物所掩藏而無法顯露,但只要有合適的環境和土壤,它便會發芽生長,開花結果。
若問藝術是什麼,或者什麼是藝術?其實,藝術就是專注,只要我們全心投入,不離不棄,生活就會給我們一個擁抱。即使是隔着一道河,欲濟無舟楫,我們腳踏蓮花,不須理會何時得到彼岸。
— 梁啟明
油尖區文化藝術協會主席
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According to the way of art, no matter how long an artist has been cultivating themselves, the realm they can attain depends on whether or not they have the necessary unpretentiousness and perceptiveness to relate to and to understand an object or a phenomenon. It is by embracing simplicity and sincerity and by practising the stillness of deep waters that an artist is able to grasp the essences of art as well as life.
Art is about the integration of the true, the good and the beautiful in life and about the interpretation of ideas and emotions inspired by life. In turn, life will be enriched by art when perfection and excellence are perpetually sought and pursued. Using colours and an artistic language that is comparable to water, painters engender in the viewers peace despite their stressful routines, solace for their heart and soul, and beauty and delights in their otherwise humdrum existence. Should you care to strive for an artistic life, the joy that ensues is infinite. Every time you appreciate a work of art, you will feel a refreshing ease and placidity swell in you, liberating you from mundanity.
All of us are born with an initial resolve—a literary and innate resolve that draws us to art. Although possibly gathering dust or buried beneath all sorts of quotidian concerns since long, it will sprout and grow to fruition once the soil and conditions are right.
What is art and art is what, you may ask. In a nutshell, art consists in dedication. If only we commit ourselves to it with all our heart, we will find ourselves in life’s loving arms. Never mind when we can reach the other shore even though there is no means of crossing the river. It suffices so long as we maintain our purity by riding on the lotus flower.
- Mr. Leung Kai-ming
Chairman, Yau Ma Tei and Tsim Sha Tsui Culture and Arts Association
- 梁啟明先生提筆贈字 (2021)
Dott. Giulio Mazzarini | MA (CSM)
Course Director
Creative Direction Short Course
University of the Arts London
From the very first moment Edna Yau spoke to me about Aurum, I thought that it was one of the most ambitious and exciting projects I had ever come across. A visionary lady wanted to create an ethical creative start-up in Hong Kong, the heart of Asia.
It is a fact that the last few years have seen a surge of social enterprises. Large and small companies have turned ethical and are improving their communities. However, while most of them turned ethical later in life, Aurum was born ethical. Those who have had the pleasure to meet the founder know that the genesis of Aurum coincides with Edna’s wish to be useful. She has lived to the full, learnt a lot and has now created Aurum with the main goal of passing on her knowledge.
Aurum was conceived to be helpful. Its core business values are social values.
Its manifesto is simple: Be creative and be yourself. It’s the ultimate recipe for success. With tailored professional workshops, training and coaching, Aurum and its team will help you to reach your goals. Your future is in your hands. Take it!