
Authentic Echoes
We delve deep into the genuine voices and visions that resonate with our core values. Explore stories, insights, and reflections that celebrate authenticity, uniqueness, and the transformative power of unity and positive manifestation.

AURUM x Rob Unett - Part II
“For me, art is profoundly cathartic. It's a means to express and release my emotions, which is intricately linked to wellness. Through figure drawing and painting, I channel my feelings, providing a necessary outlet. Without this form of expression, I often wonder where those emotions would end up. So, in that sense, art is integral to my well-being.”

AURUM x Rob Unett - Part I
“Media is your way to communicate as an artist. Every medium, from your humble pencil all the way to acrylics, oils or watercolours, has a character. It's akin to our individual personalities. For example, I might resonate with a lead pencil, while you could connect with a fan brush. Imagine that each tool speaks a different language; mastering these languages enriches your visual vocabulary.”

AURUM x Earl of East
“I believe art and wellness are always closely aligned. The mind requires a creative outlet, and for that reason, I see a natural connection between them. What's interesting now about this convergence is that people are using it to strike a balance in their lives.”

AURUM x SPECSTACULAR OPTICIANS
“We use our creativity and understanding of people to connect with people on a deeper level by understanding their lifestyles, interests, and values and interpreting their preferences, needs, and personalities. This helps us choose eyewear that aligns with people's personal identity and try to help them express themselves authentically.”